Data protection

Data protection

This data protection declaration applies to the SPC Electronics AG (hereinafter SPC called). Should be between this data protection declaration and the otherwise applicable contract or terms and conditions of the SPC The provisions of this data protection declaration have priority. Data protection is a matter of trust and your trust is important to us. We respect your personality and privacy. We would also like to ensure the protection and the legal processing of your personal data. It is important to us that you agree to the processing of your personal data. With this data protection declaration, we provide you with comprehensive information about our data processing methods. And you decide whether you want the processing of your personal data. This data protection declaration records both historical and future personal data. If you agree to the processing of your personal data, we will not only process the personal data you will collect in the future in accordance with this data protection declaration, but also your personal data that has already been stored by us.

When we speak of the processing of your personal data in this data protection declaration, we mean any dealings with your personal data. This includes, for example:


    • The collection, storage, administration, use, transmission, announcement or deletion of your personal data. We collect personal data to offer our customers better services. We are convinced that the orientation of our activities to our customers' wishes and needs should make the tasks of everyday life easier for you. Better services can be:
    • Expansion of the product range to customer needs
    • Personalization of customer communication so that you can find offers that match your wishes and receive less advertising as a whole
    • Simplification of processes, such as purchases or bookings, so that you can get to your goal faster


    1. How do we protect your personal data?

    We have technical and organizational security procedures to protect your personal data and to protect your meeting data and personal data against unauthorized or illegal processing and/or against unintentional loss, change, announcement or access. However, you should always be aware that the transmission of information about the Internet and other electronic means harbors certain security risks and that we cannot guarantee the safety of information that is transmitted in this way.

    2. How long do we keep data?

    We keep your personal data as long as we consider this to comply with the applicable laws as necessary or adequately or as long as you are necessary for the purposes for which you are collected. We delete your personal data as soon as they are no longer required and in any case after the end of the legally required maximum retention period.

    3. What rights do you have in relation to your personal data?

    You have the right to assert your data protection rights at any time and to receive information about your stored personal data, to correct, complement your personal data, to contradict your personal data or to request your personal data. The contact options can be found in section 4 below. We reserve the right to correspond electronically with you in this context (especially by email).

    4. How can you contact us?

    If you would like to assert your rights with reference to your personal data or have any questions or concerns about the processing of our personal data, you can contact us as follows: info@spc.ch. We will endeavor to answer your questions or concerns immediately after receipt.

    5. Who is the owner of the data collection?

    We are legally obliged to inform you of the owner of the data collection with your personal data. The owner of the data collection is the SPC.

    6. When do we collect personal data?

    We collect your personal data whenever we have contact with you. The situations in which we have contact with you are diverse. For example, we collect your personal data under the following circumstances:

      • You acquire our goods or services in our shops or on our website;
      • You take advantage of our customer service;
      • You register a goods or service acquired from us;
      • They receive a newsletter or other advertising on our goods and services;
      • They take part in a competition or competition;
      • You become a member of one of our customer loyalty programs;
      • They take part in one of our market research campaigns or opinion surveys;
      • They use or communicate with us or third parties via our websites, apps for mobile devices or offers on internet platforms, multimedia portals or social networks;
      • You communicate with us via telephone, fax, email, voice messages, text messages (SMS), photo messages (MMS), video news or instant messaging;
      • Your mobile phone connects to the WLAN we have provided in our branches;
      • They come into contact with us on special occasions such as events, advertising events, sponsorship events or cultural and sporting events.


      7. Which personal data do we collect?

      The collected personal data are just as diverse. On the one hand, we collect personal data that you provide to us. On the other hand, we collect personal data that are recorded automatically or manually when contacting us, such as:

      Personal Data

      • Name and first name, birthday and age, gender, residential address
      • Household size, shopping habits, information about purchasing power
      • Customer and purchasing projects, delivery address, billing address
      • Credit card and account information, language preferences, telephone number (s)
      • Email address (s), identification numbers of your technical devices
      • Information on subscribed newsletters or other advertising;
      • Approval for reception of advertising;
      • Online customer account information (including the opening date, user names, profile pictures);

      Customer activity data

        • Contract data (including the contract date, type of contract, content of the contract; contractual partner; contract term; contract value; claims asserted from contract);
        • Purchasing information (including shopping date; shopping location; shopping time; type, quantity and value of the purchased goods and services; shopping cart; broken down cart; payment point; purchasing history);
        • Customer services information (including returns of goods, complaints, guarantee cases, delivery information);
        • Meeting data related to visits to our website, apps for mobile devices or offers on internet platforms, multimedia portals or social networks (including duration and frequency of visits, language and state presets, information about browser and computer operating system, Internet protocol -Ado, searches and search results;
        • Location -related data when using mobile devices;
        • Communications via telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video news or instant messaging;

        8. Why do we work on personal data?

        We process your personal data for different purposes. These purposes can be summarized in different groups. In particular, we can process your personal data in whole or in part for individual or more of the following purposes:

        8.1 Processing purposes related to our goods and services

        • Provision and sale of our goods and services;
        • Processing of orders and contracts, including the shipping of order and shipping confirmations, delivery confirmations, delivery and invoicing;
        • Organization and implementation of customer service services;
        • Organization and implementation of market research and opinion polls;
        • Review of customer credit.

        8.2 Processing purposes related to customer communication

        • Provision, administration and implementation of customer communication by post and about electronic means of communication;
        • Business communication by post and via telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video news or instant messaging;
        • Evaluation of the use of our offers via telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS) or instant messaging such as: type of use, frequency and duration of use, more precise place of use.

        8.3 Processing purposes in connection with special activities and occasions

        • Organization and implementation of competitions or competitions, including notification and publication of the winners via our website, apps for mobile devices or our offers on internet platforms, multimedia portals or social networks;
        • Organization and implementation of special occasions such as events, advertising events, sponsorship events, cultural and sporting events.

        8.4 Processing purposes in connection with the analysis of customer behavior

        • Optimization of the locations and the product range in our branches. This is done through individualized and personal, but also anonymous and group-related recording and evaluation of the historical and current customer and purchase behavior in our shops or other rooms- including the creation and analysis of location data, movement profiles and shopping cart analysis;
        • Individualized and personal or anonymous recording and group-related recording and evaluation of the historical and current customer and purchase behavior when using the offers on our website, apps for mobile devices or on internet platforms, multimedia portals or social networks;
        • Individualized and personal or anonymous and group -related recognition, classification and analysis of current and potential customer needs and customer interests;
        • Individualized and personal or anonymous and group -related classification and analysis of customer behavior as well as the customer potential;
        • Statistical evaluation of customer behavior based on anonymized customer data;
        • Linking of the newly collected personal data with those of us or other companies in the past SPCGroup already collected personal data;
        • Linking of the personal data collected by us with those of other companies of the SPCGroup about them collected personal data or with publicly available data as well as from third parties outside the SPCGroup acquired data for improving our database and analysis of customer behavior. The enrichment of profiles by third parties includes, for example: data from the Federal Statistics Office, calendar data or geodata.

        8.5 Processing purposes related to direct marketing

        • Simplification of processes- such as purchases or bookings- and use of knowledge from the analysis of customer behavior to continuously improve all goods and service offers;
        • Avoiding unnecessary advertising through the analysis of customer behavior for individualized and personalized direct marketing;
        • Sending individualized and personalized advertising by post or via telephone, fax, email, voice messages, text messages (SMS), picture messages (MMS), video news or instant messaging;
        • Individualized and personalized adaptation of the offers as well as advertising on our website, apps for mobile devices or for our channels on internet platforms, multimedia portals or social networks.


        9. Who do we pass on your personal data?

        We can do your personal data for the purposes mentioned in this data protection declaration to other companies of the SPCGroup pass on. The other companies of the SPCGroup can use your personal data in your own interest for the same purposes as we do. The companies of the SPCGroup can work in their personalized and personalized analyzes of customer behavior and for direct marketing activities in their own interest. Within the SPCGroup only receive access to their personal data insofar as this is necessary for the fulfillment of their work.

        We can also to other members of the SPCGroup or to third parties outside the SPC-Group on to take advantage of technical or organizational services that we need to fulfill the purposes mentioned or our other business activities. Our service providers are contractually obliged to process the personal data exclusively on our behalf and according to our instructions. We also oblige our service providers to comply with technical and organizational measures that ensure the protection of personal data. If the service providers are in countries in which the applicable laws do not provide any protection of personal data comparable to Swiss law, we will contractually ensure that the service providers concerned comply with the Swiss data protection level.

        We can also pass on your personal data if we consider this to be necessary to comply with the applicable laws and provisions, in court proceedings, at the request of the responsible courts and authorities or from other legal obligations in order to protect and defend our rights or property.

        10. How do we use cookies?

        We also use so-called cookies on our website. These are small files that are saved on your computer or mobile device when you use one of our website. We would also like to provide you with comprehensive information about our use of cookies.

        10.1 Why do we use cookies?


        The cookies we use first serve to ensure the functions of our website-such as shopping cart functionality. We also use cookies to adapt our internet offer to your customer requirements and to make surf with us as comfortable as possible. We also use cookies to optimize our advertising. With cookies we can present advertising and/or special goods and services that could be particularly interesting for you based on your use of our website. Our goal is to make our website as attractive as possible for you and to present advertising that corresponds to your interests.

        10.2 Which cookies do we use?


        Most of the cookies we use are automatically deleted from your computer or mobile device after the end of the browser session (so-called session cookies). For example, we use session cookies to save your state and language presets and your shopping cart over different pages of an internet session. In addition, we also use temporary or permanent cookies. After the end of the browser session, these remain stored on your computer or mobile device. When visiting one of our websites, it is automatically recognized which inputs and settings you prefer. Depending on the type of cookies, these temporary or permanent cookies remain saved on your computer or mobile device between one month and ten years and are automatically deactivated after the programmed time. They serve to make our websites more user-friendly, more effective and safer. Thanks to these cookies, for example, you can get information on the page specially tailored to your interests. The cookies stored on your computer or mobile device may also come from partner companies. These can other companies of the SPCGroup or companies outside the SPC-group. These cookies enable our partner companies to address them with advertising that they might actually interest. The partner companies' cookies remain stored on their computer or mobile device between one month and ten years and are automatically deactivated after the programmed time.

        10.3 Which data are stored in the cookies?


        No personal data are stored in the cookies we use. The cookies we use cannot be assigned to any specific person. If a cookie is activated, this is assigned an identification number.

        10.4 How can you prevent the storage of cookies?


        Most internet browsers automatically accept cookies. However, you can instruct your browser not to accept cookies or to request you before a cookie is accepted by a website you are visited. You can also delete cookies on your computer or mobile device by using the corresponding function of your browser. If you decide not to accept our cookies or the cookies of our partner companies, you will not see certain information on our website and cannot use some functions that are to improve your visit.

        11. How do we use log files?

        With every access to our website, your internet browser will transmit certain usage data to us for technical reasons and stored in log files, the so-called log files. This is the following usage data: Date and time of accessing our website; Name of the accessed website; IP address of your computer or mobile device; Address on the website, from which you came to our website; Transferred amount of data, as well as the name and version of your browser. The evaluation of the log files helps us to further improve our internet offers and make it more user-friendly, find and fix mistakes faster and to control server capacities. Based on the log files, we can determine, for example, at which time the use of our internet offers is particularly popular and provide corresponding data volume in order to ensure the best possible use.

        12. How do we use web analysis tools?

        In order to constantly improve and optimize our website, we use so-called tracking technologies. Web analysis tools provide us with statistics and graphics that provide us with information about the use of our website. The data is transferred to the server used for the use of an website. Depending on the provider of a web analysis tool, these servers can be abroad. For the most frequently used web analysis tool, Google Analytics, this data including shortened IP addresses are transmitted, which prevents the identification of individual devices. Google observes the data protection regulations of the "Swiss-U.S. Privacy Shield" Agreement and has at the US Ministry of Trade for the "Swiss-U.S. Privacy Shield ”(information about the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs). The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. This data by Google to third parties only takes place on the basis of legal regulations or in the context of order data processing. Should within the SPC-Group other web analysis tools are used, the process of data collection is in principle the same. You can prevent the data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google by using the following link (http://tools.google.com/dlpage/gaoptout) Download and install available browser plugin. You can find more information on Google Analytics and Data Protection at http://tools.google.com/dlpage/gaoptout.

        13. How do we use social plugins?

        Our website use social plugins, e.g. from Facebook, Twitter or Google+. The plugins are marked with the logo of the provider and can be, for example, "like" buttons or a Twitter button or Google+ button. If you call up our websites that contain such a plugin, your browser establishes a direct connection to the provider's computers. The content of the plugin is transmitted directly to your browser from the offering side and integrated from it into the website. By integrating the plugins, the provider receives the information that you have accessed our website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins - for example, press the "Like" button or make a comment - the corresponding information is transmitted from your browser directly to the provider and stored there. If you do not want the provider to collect data about you on our website, you must log out of the provider before visiting our website. Even when the state has been made, the providers collect data anonymously via the social plugins and set a cookie. If you later log in to the provider, this data can be assigned to your profile. If a login is offered via a social login service-e.g. Facebook Connect-, data is exchanged between the provider and our website. With Facebook Connect, this can be data from your public Facebook profile, for example. With the use of such login services, you agree to data transmission. The purpose and scope of the data collection and the further processing of your data by the provider as well as your rights and setting options to protect your privacy can be found in the data protection information of the providers.

        If you do not want the providers to collect data about you via these cookies, you can choose "Block cookies from third-party cookies" in your browser settings. Then the browser does not send cookies to the server with embedded content from other providers. With this setting, other functions of our website may no longer work.

        Date September 01, 2019 / version 1.001